Home

 
This is a generic example of our Mission Control Checklist. Final versions are tailored to the project at hand.
 

The Innovation Center Mission Control Checklist

Phase

Tool

You Do

We Do

Deliverable

   

 
         

Assessment

Strategic Audit Report

   

Key Stakeholder Interviews To Align Objectives

       

Corporate Asset, Capability & Relationship Inventory

       

Benchmark The Current Business

       

Identify Cross Functional Internal Team

         
 

Market Evaluation Report

   

Market Size Estimates

       

Distribution Channel Assessment

       

Market Trend Analysis

       

Consumer Trend Analysis

       

Identify Areas Of Opportunity

       

Identify Market Segments & Niches

         
  

Competitive Analysis Report

   

Profile Current and Emerging Competitors

       

Benchmark Competitive User Experiences

       

Reverse Engineer Competitive Offerings

       

Establish Competitive Intelligence Systems

       

Global Competitive Analysis

       

Competitive Gap Analysis Identify Unmet Needs

       

Scenario Analysis Forecast Competitive Reactions

         
 

Secondary Research Report

   

Internet Intelligence Scan

       

Trade Publications Intelligence Scan

       

General Media Intelligence Scan

       

Syndicated Research Report Scan

         
 

Opportunity Assessment Report

   

Summary Of All The Above

         

Discovery

Idea Generation Report

   

Problem Statement Definitions

       

Internal Brainstorming Sessions

       

External Creative Consumers Brainstorming Sessions

       

Innovation Center Idea Turbocharge

       

Initial Idea Screening

       

Identify & Workaround Key Idea Challenges

       

Development of Promising Concept Statements

         
 

Qualitative Concept Testing

   

Development Of Screener

       

Development Of Discussion Guides

       

Offline Focus Groups

       

Online Focus Groups

       

Feature/Benefit Prioritization

       

Research Summary Report & Recommendations

         
 

Quantitative Concept Validation

   

Development Of Screener

       

Survey Development

       

Survey Management

       

Research Summary Report & Recommendations

         
 

GAP Analysis Report

   

Review Consumer Desires vs. Corporate Capabilities

       

Identify Strengths, Weaknesses, Opportunities and Threats

         
 

Business Concept Statement

   

Vision Statement

       

Mission Statement

       

Positioning Statement

       

Target Market

       

Consumer Value Propositions/Key Appeals

         
 

Financial Assessment

   

Business Model

       

High Level Five Year Profit & Loss Forecasts

       

Revenue Drivers & Forecast

       

Expense Drivers & Forecast

       

Capital Expenditure Forecast

       

Cash Flow Forecast

       

Pricing Analysis

       

Ancillary Revenue Streams

         
 

Marketing Strategy

   

Branding & Identity

       

Consumer Experience Analysis

       

Product Strategy

       

Pricing Strategy

       

Distribution Strategy

       

Promotional Strategy

       

Communication Strategy

       

Acquisition Strategy

       

Activation Strategy

       

Usage Strategy

       

Loyalty & Retention Strategy

       

Resolicitation Strategy

       

Internet Strategy

       

Customer Relationship Management Strategy

         
 

Partner Strategy

   

Distribution Partner Strategy

       

Content Partner Strategy

       

Manufacturing Partner Strategy

       

Service Partner Strategy

       

Operational Partner Strategy

         
 

Operations & Systems Strategy

   

Operational Requirements

       

Top Level Process Flows

       

Customer Service Strategy

       

Technology Strategy

         
 

Organizational Strategy

   

Organization Structure

       

Define Positions & Required Skillsets

       

Recruit Project Teams

       

Recruit Permanent Teams

       

Compensation Planning

       

Performance Assessments

       

Cultural Development

         
 

Legal

   

Intellectual Property Protections

       

IP Searches

       

Copyrights, Trademarks, Patents

       

Licensing Agreements

         
         

Design

Business Plan

   

Executive Summary

       

Concept & Vision

       

Consumer Trends & Market Size

       

Target Markets

       

Research Findings

       

Competitive Landscape

       

The Business Model & Revenue Drivers

       

Branding & Positioning Strategies

       

Partner Strategy - Product & Service Aggregation

       

Execution Strategy & Development Phases

       

Marketing & Distribution

       

Operations & Systems

       

Organization & Facilities

       

Financials

       

Legal

       

Time & Action Plan

       

Risks & Mitigates

       

Appendices

         
 

Project Planning & Management

   

Project Plans

       

Project Management

       

Resource Planning

       
 

Risks & Mitigates

   

Risk Identification

       

Mitigate Strategies

         

 


 

 

1990 - Present - The Innovation Center Inc.